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商贸英语|商务谈判:价格拉锯战

来源:www.jxpmhh.com 2025-01-25
商务谈判:价格拉锯战

Robert回公司呈报了Dan的提案后,老板非常认可他们的采购计划,但在打折方面则期望Robert能继续保持强硬的态度,尽可能探出他们的底线。就在这七上八下的价格翘翘板上,双方是不是能找到彼此的平衡点呢?请看他们的过招经过:

R: Even with volume sales, our coats for the Exec-U-Ciser won't go down much.

D: Just what are you proposing?

R: We could take a cut(减少)on the price. But 25% would slash1 our profit margin2(毛利率)。We suggest a compromise10%.

D: That's a big change from 25! 10 is beyond my negotiating limit. (pause) Any other ideas?

R: I don't think I can change it right now. Why don't we talk again tomorrow?

D: Sure. I must talk to my office anyway. I hope we can find some common ground(一同信念)on this.

NEXT DAY

D: Robert, I've been instructed to reject the numbers you proposed; but we can try to come up with some thing else.

R: I hope so, Dan. My instructions are to negotiate hard on this dealbut I'm trying very hard to reach some middle ground(互相妥协)。

D: I understand. We propose a structured deal(阶段式和约)。 For the first six months, we get a discount of 20%, and the next six months we get 15%.

R: Dan, I can't bring those numbers back to my officethey'll turn it down flat(断然拒绝)。

D: Then you'll have to think of something better, Robert


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